  |
|
||||||
 |
 |
 |
 |
 |
 |
||
 |
|||||||
|
||||||||||||||||
|
PrecisionClick™ is an online ad network that can determine, with a high degree of certainty, the audience most
likely to respond to your creative, and then deliver those ads when and where they will generate the highest revenue and best performance.
45 Million Unique Monthly Visitors*
1 Billion Monthly Ad Impressions*
Hundreds of Premier Web Sites
Before admission to the Network, publishers must pass a demanding editorial and technical screening procedure that thoroughly evaluates the quality of their content,
the size of their reach, and the caliber of their audience. Once approved, publishers are routinely monitored and are re-evaluated at frequent intervals to ensure
ongoing compliance with acceptance criteria.
Precision Ad Targeting
PrecisionClick™'s wide array of targeting options allows advertisers to target by: Geography (country, city, zip/postal, DMA, area code), Daypart, Day, Frequency,
Channel, Language, OS, Browser, ISP, Bandwidth, User Agent and any of the following:
Personal Demographics
Gender Age Interests (i.e. sports, travel) File Type (i.e. jpg, avi, ppt) System Setup Operating System Browser Connection Speed
Geography
City State Zip/Postal Code Country Area Code Domain Top-Level (.com, .net) Sub-Level (yahoo.com) 
Content Channels
Advertisers can target campaigns across the network or to any combination of PrecisionClick™'s 24 primary channels:
Social Networking
Entertainment Online Marketing Music Internet Humor Sports Travel
Online Business Services
Computers & Technology Gaming & Casino Learning Food & Drink Automotive Hobbies Shopping
Business
Lifestyle Gadgets & Electronics Dating Personal Finance Women Jobs & Career Parenting & Family
PrecisionClick™ Demographics*
Gender
Age
49.6% are Male
50.4% are Female 14.9% are 18-24 15.7% are 25-34 51.7% are 25-54 17.3% are 45-54 8.3% are 55+
Income
Children Household Size Reach
50.4% have a household income of $60k+
39.6% have a household income of $75k+ 23.3% have a household income of $100k+ 48.4% do not have children 51.6% have children 4.7% have a household size of 1 22.6% have a household size of 2 72.6% have a household size of 3+ United States: 80.3 million/45.2% (May 2007)
PrecisionClick™ Network Ad Dimensions
Select from any combination of industry-standard in-page ad units, including the skyscraper, medium rectangle, leaderboard, and pop-under.
Campaign Management Tools
PrecisionClick™ enables advertisers to track ad response and revenues with the industry's best online reporting tools. Our real-time reporting interface allows you to make decisions and get results immediately.
Real-Time Auction Exchange
PrecisionClick™ offers dynamic pricing to advertisers and publishers whereby ad pricing takes place in a real-time auction exchange,
maximizing revenues for both parties resulting in an extremely efficient distribution.
Generate Higher Revenues Through Precise Ad Delivery
The PrecisionClick™ Ad Network is one of the largest online reach vehicles in the world.
Campaign Optimization
Advertisers and Publishers can specify minimum profit margins and our optimization engine then delivers only ad impressions
that meet or exceed your expected profits.
Ads that fall below these pre-determined performance goals are automatically removed from rotation, allowing ad dollars to be spent only in those areas that generate the most money.
Revenue Maximization
PrecisionClick™'s biggest benefit:
Advertisers generate more revenue.
Contact
Call our sales team at (805) 597-5000 or use our Contact Form to reach us via e-mail.
PDF version of this Media Kit for saving and/or printing.
*Source: comScore Media Metrix (Jul 2008) |
||||||||||||||||||||||||||
 |
|
||
|
